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Alex Gipps

Marketing professional specialising in research for the food and beverage industry.

Summary

My company Joe Buckner Associates offers a UK wide network of consumers and chefs for the testing of retail and foodservice products. We provide key insights in aspects including taste, packaging, branding, ease of use and price, enabling clients to make data lead decisions.

For retail - research is with real consumers in real homes.

For foodservice - chefs provide testing and analysis.

  • Product testing and benchmarking
  • Focus groups
  • Pet food research
  • Children’s products
  • Clear reports with key insights
Alex manages the judging process for the BFFF Frozen Food Awards providing robust analysis of several hundred Retail and Foodservice entries annually. - Rupert Ashby, CEO British Frozen Food Federation

I have over 25 years in the food industry working for clients large and small and would love to hear about your up and coming projects.